Data Urn
Challenge: Create a strategy campaign to make your target group aware of how machine to machine communication can shape the future. 

Insight: After you've passed away, companies are not able to profit from your personal data anymore. This overload of data is useless.

Idea: Your after-life data can be valuable for you and your relatives. Therefore we designed Aret, a speculative data insurance company. Aret extracts all of your generated data throughout your life and forms this into a data urn. Which is able to listen and speak to your friends and family. And learns from your input information.
concept/ branding/ art direction
Team member: Mart Verschuren
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