Aret:
Data Urn
Challenge: Create a strategy campaign to make your target group aware of how machine to machine communication can shape the future.
Insight: After you've passed away, companies are not able to profit from your personal data anymore. This overload of data is useless.
Idea: Your after-life data can be valuable for you and your relatives. Therefore we designed Aret, a speculative data insurance company. Aret extracts all of your generated data throughout your life and forms this into a data urn. Which is able to listen and speak to your friends and family. And learns from your input information.
https://martverschuren.wixsite.com/areturn
![](https://cdn.myportfolio.com/4d2dedcc511d17e60f257ec6bf7d2e27/fc02326c-f151-4c05-b0e6-c83259bae79f_rw_1920.jpg?h=c07defd1ac222cb6e485f56d6efa5ce6)
![](https://cdn.myportfolio.com/4d2dedcc511d17e60f257ec6bf7d2e27/9fccd5b8-9bc4-4ed0-ba90-95ae620ab5df_rw_1200.gif?h=7329f827b5467c5c4e4eb2f8f7d37e52)
![](https://cdn.myportfolio.com/4d2dedcc511d17e60f257ec6bf7d2e27/3bec57f6-21c8-4b73-8902-4dda81b9f31a_rw_1920.png?h=7830ec7273365b57e85c34b85109ae5c)
![](https://cdn.myportfolio.com/4d2dedcc511d17e60f257ec6bf7d2e27/4e975f97-bba6-4acd-834e-e8636eab3fea_rw_3840.jpg?h=6bc9e2dd346b0547a6e0848d062fa09e)
concept/ branding/ art direction
Team member: Mart Verschuren